Post by account_disabled on Mar 7, 2024 3:36:39 GMT
Do you know how the customer journey influences the sales of your business? Do you use a conversion funnel in your store?
People who enter your store have a high probability of making a purchase, unlike a website , whoever enters a physical store is in the last phase of the sales funnel.
He already knows your store and that's Paraguay Mobile Number List why he's there, he's probably aware of the products and services you offer, he knows what he wants and he's evaluated his options and, in theory, he's ready to buy, you just have to give him what he's looking for.
But… What journey do you take before and after buying?
In this article we are going to delve into some essential concepts to improve sales .
We start with the customer journey, which refers to the steps that the potential customer takes until reaching the purchase and subsequent loyalty, that is, they are all the points of contact between the potential customer and the seller.
But, we cannot fully understand the customer journey without explaining the sales funnel, also called the conversion funnel.
As its name indicates, its objective is to make the target audience go through a series of phases until selecting those most interested in our offer.
This means fine-tuning the sales process much more and having greater chances of success, using fewer resources .
Finally, the marketing funnel is the tool that allows us to fill this funnel through actions to attract potential customers.
Don't worry, after reading this article you will have everything very clear and you will be able to define your customer's journey and create your own commercial funnel to multiply your benefits.
It all starts with discovery, if your target audience does not know that your business exists, you must get your message to them.
Then you have to offer them what they value most, many retailers take for granted what their customers want. Don't do it, effective selling consists of really knowing what your customers are looking for, not assuming it.
A good sales team, a strategic design of the point of sale and comfortable processes will do the rest.
Finally, it is important to constantly receive new clients but it is vital to take care of current clients, they are what shorten the sales funnel, recommending you to their family and friends.
People who enter your store have a high probability of making a purchase, unlike a website , whoever enters a physical store is in the last phase of the sales funnel.
He already knows your store and that's Paraguay Mobile Number List why he's there, he's probably aware of the products and services you offer, he knows what he wants and he's evaluated his options and, in theory, he's ready to buy, you just have to give him what he's looking for.
But… What journey do you take before and after buying?
In this article we are going to delve into some essential concepts to improve sales .
We start with the customer journey, which refers to the steps that the potential customer takes until reaching the purchase and subsequent loyalty, that is, they are all the points of contact between the potential customer and the seller.
But, we cannot fully understand the customer journey without explaining the sales funnel, also called the conversion funnel.
As its name indicates, its objective is to make the target audience go through a series of phases until selecting those most interested in our offer.
This means fine-tuning the sales process much more and having greater chances of success, using fewer resources .
Finally, the marketing funnel is the tool that allows us to fill this funnel through actions to attract potential customers.
Don't worry, after reading this article you will have everything very clear and you will be able to define your customer's journey and create your own commercial funnel to multiply your benefits.
It all starts with discovery, if your target audience does not know that your business exists, you must get your message to them.
Then you have to offer them what they value most, many retailers take for granted what their customers want. Don't do it, effective selling consists of really knowing what your customers are looking for, not assuming it.
A good sales team, a strategic design of the point of sale and comfortable processes will do the rest.
Finally, it is important to constantly receive new clients but it is vital to take care of current clients, they are what shorten the sales funnel, recommending you to their family and friends.